Privacy Policy

Who We Are

Long Financial Services, LLC ("LFS," "we," "us," or "our") operates longfsg.com. Tod Long is an independent insurance advisor (NPN: 7569078) offering retirement income planning, annuity strategies, and insurance-based financial services to individuals and families nationwide.

Information We Collect

We collect information you provide directly when you:

• Complete a contact form or request a consultation
• Use our retirement planning calculators
• Subscribe to The Income Standard Podcast or email list
• Call or email us directly

This information may include your name, email address, phone number, general financial information you choose to share, and any other details you voluntarily provide.

We also automatically collect limited technical data when you visit our site, including your IP address, browser type, pages visited, and time spent on pages. This is collected via standard server logs and any analytics tools in use.

How We Use Your Information

We use your information solely to:

• Respond to your inquiry or consultation request
• Schedule and conduct free retirement income reviews
• Send educational content, podcast updates, or follow-up information you've requested
• Improve the functionality and content of our website
• Comply with applicable laws and regulations

We do not sell, rent, or trade your personal information to third parties for marketing purposes. Ever.

How We Share Your Information

We may share your information with:

• Service providers who assist in operating our business (CRM platforms, email services, scheduling tools) — these providers are contractually obligated to keep your information confidential and use it only for the services they provide to us
• Insurance carriers and product providers — only when you have engaged us to run quotes or illustrations on your behalf, and only with your knowledge
• Legal or regulatory authorities — if required by law, subpoena, or to protect our legal rights

Calculator Data

The retirement planning calculators on this site run entirely in your browser. No calculator inputs or results are transmitted to our servers or stored by us unless you submit the contact form. Calculator results are for educational purposes only and do not constitute financial, tax, or legal advice.

Cookies and Tracking

Our website may use cookies and similar tracking technologies to improve user experience and analyze site traffic. You can disable cookies in your browser settings, though some site features may not function properly if you do. We do not use cookies to deliver targeted advertising.

Data Retention

We retain your personal information for as long as necessary to provide our services and comply with our legal obligations. If you would like your information deleted, please contact us at info@longfsg.com and we will honor that request within 30 days.

Your Rights

Depending on your state of residence, you may have the right to:

• Access the personal information we hold about you
• Correct inaccurate information
• Request deletion of your information
• Opt out of any marketing communications at any time

To exercise any of these rights, contact us at info@longfsg.com or call 888-553-6428.

Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, or misuse. However, no transmission over the internet is completely secure, and we cannot guarantee absolute security.

Children's Privacy

Our services are intended for adults planning for retirement. We do not knowingly collect personal information from anyone under the age of 18. If you believe a minor has submitted information to us, please contact us immediately.

Third-Party Links

Our website may contain links to third-party websites including annuity quoting tools, podcast platforms, and scheduling services. We are not responsible for the privacy practices of those sites and encourage you to review their policies independently.

Changes to This Policy

We may update this Privacy Policy periodically. When we do, we will update the "last updated" date at the top of this page. Continued use of our site after any changes constitutes your acceptance of the updated policy.

Contact Us

Questions about this Privacy Policy or how we handle your data: